Spring Chicken 2020

Protein is always a sought-out product for Second Harvest to ensure we are able to provide healthy and well-balanced meals to our agency partners. It is with great thanks that we share the success of Longo’s Spring Chicken for 2020!

Between March 5th -18th, Longo’s and their customers supported Second Harvest with every purchase of Maple Leaf Prime Raised Without Antibiotics fresh whole chickens at Longo’s or Grocery Gateway and in two weeks reached their goal of 5,000 chickens sold! As a result, Second Harvest will receive $10,000 worth of protein which is needed during this critical time more than ever.

Longo’s partnership with Second Harvest was embraced in 2012 when they recognized the need to provide nutritious meals to people experiencing hunger through our food rescue and delivery programs. Longo’s has also worked to redirect unsold, fresh food to support social service agencies such as shelters, community centres and after-school programs which generated a total of approximately 2.3 million pounds of food over the past 8 years.

“At Longo’s we are proud to be a part of a program that seeks to keep our local communities healthy and happy by donating the best quality chickens to families in need!” Samantha Overall, Community Relations Specialist, Longo’s.

But their partnership and dedication haven’t stopped there. As our world continues to change and businesses adapt to the ever evolving spread of COVID-19 we are extremely thankful to our existing partners who have stepped up to help Second Harvest during these difficult times when our services are needed now more than ever. We are so appreciative to Longo’s for joining the Food Rescue Canadian Alliance (FRCA) Task Force, a national network that will support food redistribution efforts across the supply chain during the COVID-19 pandemic. Learn more about this incredible team of businesses.

On behalf of Second Harvest and the agencies that we serve thank you to Longo’s for supporting in our mission of No Waste, No Hunger during this critical time in our history.